CeO (Cheguei em Orlando) is a Florida-based media and content platform created to serve Brazilian travelers seeking culturally aligned, locally grounded guidance about Orlando. Founded by an Orlando local with deep ties to both the United States and Brazil, CeO connects firsthand destination knowledge with Brazilian travel culture. The platform delivers clarity, credibility, and practical insight for travelers navigating one of the world’s most complex and emotionally significant tourism markets.

Audience: Brazilian travelers

Primary Focus: Orlando, theme parks, travel planning,culture, food and lifestyle

Base: Orlando, Florida

Ashley Suydam, Founder & Creative Director

Born and raised in Miami, Ashley later relocated to Orlando to attend the University of Central Florida. Her experience includes years of living locally, frequent park visits, and professional work at Universal Studios, providing an in-depth understanding of Orlando’s tourism ecosystem and operational infrastructure.

After marrying a Brazilian who regularly traveled to Orlando, Ashley gained direct exposure to the emotional, cultural, and logistical expectations Brazilian travelers bring to the destination. Identifying a lack of locally rooted content tailored specifically to this audience, she founded CeO to bridge that gap with accuracy, cultural fluency and transparency.

To provide Brazilian travelers with reliable, culturally informed guidance about Florida through local expertise, practical planning resources, and transparent recommendations that elevate the travel experience.

To become the leading Orlando-based platform for Brazilian travelers, recognized for credibility, cultural intelligence, and long-term partnerships that connect audiences, destinations, and brands with integrity.

• Credibility — Firsthand experience, accurate information, and responsible recommendations

• Cultural fluency — Deep understanding of Brazilian travel behavior and expectations

• Transparency — Clear, honest communication with both audience and partners

• Professional integrity — Consistent, respectful, and accountable collaborations

• Long-term trust — Sustainable relationships over short-term trends

Primary Audience

• Brazilian travelers planning trips to Orlando

• First-time Disney and Universal visitors

• Families, couples, and repeat park travelers

Key Characteristics

• High emotional investment in travel decisions

• Strong planning and research behavior

• Value trust, clarity, and local perspective

• Highly engaged with recommendations and guidance

CeO produces content designed to inform, guide, and support travelers throughout every stage of their journey: before, during, and after their trip.

Core Topics

• Orlando theme parks and experiences

• Travel planning and logistics

• Cultural guidance for Brazilian travelers

• Honest recommendations and comparisons

• Local insights beyond tourist clichés

CeO operates across multiple platforms and formats to reach Brazilian travelers throughout the planning and travel journey.

• Short-form video content

• Long-form guides and travel planning resources

• Social media storytelling and educational content

• Brand integrations and destination features

• Affiliate and partnership-based recommendations

Content is distributed across social platforms and owned digital channels, with formats adapted to audience behavior and platform dynamics.

Detailed platform metrics are available upon request.

CeO collaborates with brands and organizations within travel, tourism, hospitality, and lifestyle sectors that align with its audience-first philosophy.

Opportunities Include

• Sponsored content

• Destination features

• Hotel and experience partnerships

• Affiliate collaborations

• Long-term brand ambassadorships

All partnerships are developed with transparency and audience trust as the central priority.

• Orlando-based local expertise

• Proven cultural fluency with Brazilian audiences

• Trust-driven relationship with followers

• Professional communication and delivery

• Long-term, strategic partnership mindset

CeO is not transactional. It is strategic, audience-focused, and relationship-driven.