About CeO

About CeO

Traveling to Orlando goes far beyond visiting theme parks. It involves dreams, planning, expectations, and many important decisions.

Cheguei em Orlando was created to be a reliable point of support for Brazilian travelers, bringing together real, up-to-date information that is culturally aligned with those who come to live this experience.

The project was created by Ashley, who knows Orlando not only as a tourist destination, but as a city. Through her local experience, a keen eye for detail, and a strong connection with the Brazilian audience, she helped transform real-life experiences into an honest, practical, and accessible guide for anyone who wants to enjoy Orlando in the best possible way.

Below, you’ll learn Ashley’s story and how the idea for Cheguei em Orlando came to life:

Hi, I’m Ashley! I was born and raised in Miami, but Orlando has always been part of my life!

For those who grow up in South Florida, Orlando is the destination. It’s the only place you can drive to and truly feel like you’re traveling, so trips to the parks were always part of my story. Later on, I moved to Orlando to study at UCF (University of Central Florida), which allowed me to get to know the city far beyond the tourist perspective.

One summer, a roommate convinced me to work at Universal Studios so we could get free park admission on our days off. That experience completely changed the way I saw Orlando, not just as a vacation destination, but as a city with its own rhythms, shortcuts, and local secrets. That’s where my passion for the parks (and for the city) truly began.

A few years later, I married a Brazilian, someone I met precisely because of his love for traveling to Orlando. Through him, I began to see Orlando through Brazilian eyes. I understood how special a first Disney trip is, how carefully planned and dreamed about it is, and why Orlando holds such an important place in the hearts of Brazilians.

What caught my attention the most was realizing that there were very few local content creators in Florida speaking directly to Brazilians — in a culturally aligned way and with real knowledge of the city. That’s how CeO (Cheguei em Orlando) was born.

CeO exists to offer Brazilian travelers a smarter, more welcoming, and more honest guide to Orlando — created by someone who knows the city, understands the culture, and truly loves helping people experience it in the best way possible.

No exaggeration. No generic tips. Just real information, made for you.

Our mission is to provide Brazilian travelers with reliable, culturally aligned information about Orlando, combining local knowledge, practical planning tools, and transparent recommendations that truly elevate the travel experience. Our vision is to become the leading Orlando-based platform focused on the Brazilian audience, recognized for its credibility, cultural fluency, and the building of long-term partnerships that connect brands, destinations, and people with integrity. Our values are rooted in credibility, by prioritizing accurate information and real experiences; cultural fluency, by translating Brazilian expectations into the local context; transparency, through clear and responsible communication; professional integrity, by conducting collaborations with consistency and respect; and long-term trust, by valuing strong relationships over passing trends.

Welcome to Cheguei em Orlando! Follow us on social media, stay up to date with the latest news, and count on us whenever you need guidance or information while planning your trip.